How ÆÞÓÑÆƽâ°æ & Tylock Eye Center are working together to transform the patient experience

At ÆÞÓÑÆƽâ°æ, we always appreciate the opportunity to take on a challenge. And 2025 presented one of the most significant challenges refractive surgeons and ophthalmologists have faced in recent times – in many ways, even more challenging than the COVID era.

We were faced with several challenges this year. Economic pressures squeezed the core demographic that historically drove LASIK adoption. Social media amplified fear-based narratives that overshadowed decades of safety data and successful outcomes. Patient hesitation increased, decision cycles lengthened, and practices found themselves needing to rebuild trust from the ground up.

But challenges also create opportunities for innovation. Rather than simply defending LASIK, we saw an opportunity to transform the conversation entirely – to shift from promoting a single procedure to educating patients about personalized vision solutions tailored to their unique needs, anatomy, and life stage.

Our partnership with Dr. Taj Nasser, Amanda Kincaid, and Randy Schaller from Tylock George Eye Care gave us the perfect opportunity to put this philosophy into practice: reinvigorating interest in vision correction through expanded options, better education, and genuine transparency

What We Were Up Against in 2025

The ophthalmology and refractive surgery industry faced several significant challenges this year, prompting us to rethink our approach to vision correction marketing entirely.

Economic Pressure on the Core LASIK Demographic

The 18–30-year-old demographic has experienced diminished purchasing power due to a combination of economic pressures that disproportionately affect younger adults. 

This group, which historically adopted LASIK at earlier ages, is now facing significantly higher living expenses. Rapidly rising rent costs have consumed a larger share of disposable income, while increased reliance on financing, particularly for car payments and student debt, has reduced financial flexibility. 

When combined with persistent inflation impacting everyday necessities, this age group has less discretionary income available for elective procedures like LASIK, effectively constraining their ability to purchase despite ongoing interest.

The Social Media Effect and Anti-LASIK Sentiment

Over the past three years, LASIK surgery volume has declined by , reflecting a combination of economic pressure and shifting consumer perception. 

By 2025, this downward trend was further accelerated by a surge of anti-LASIK sentiment on social media, particularly driven by highly visible TikTok videos highlighting negative or rare adverse outcomes. These narratives, often lacking medical context or statistical balance, gained significant traction among younger audiences. Compounding the issue was the release of the documentary Broken Eyes, which reinforced fear-based messaging and amplified public skepticism around LASIK safety and outcomes.

Together, these factors contributed to increased hesitation among prospective patients, longer decision cycles, and a heightened need for education, trust-building, and transparency within LASIK marketing and patient engagement strategies. 

Of course, at Glacial, we all know that LASIK is very safe and effective. In fact, several Glacial employees have had both LASIK and SMILE eye surgery.

Building a New Foundation for Vision Correction Marketing

Patients Now Have Several Vision Correction Options, Not Just LASIK

Addressing these challenges demanded a complete rethinking of how we approach vision correction marketing. We set out to work with Tylock George Eye Care to identify ways to reinvigorate interest in vision correction. 

We began by looking back and reflecting on what has worked well and where we could do better. It’s always valuable to take a step back and review marketing goals and focus, then build tactics that will ultimately drive results. Regular reflection forces you to evaluate whether your marketing efforts are driving the goals that matter: qualified leads, booked consults, and revenue, not just impressions or clicks.

One thing became immediately clear: we needed a new website and a new message. For many years, Tylock George Eye Care has been known as one of the best . Located in Irving, Texas, the practice is uniquely positioned to serve the Dallas-Fort Worth metroplex, attracting patients from across the region. With over 40 years of combined experience in refractive surgery, the team’s expertise is undeniable. 

Specifically for Tylock George Eye Care, the challenge became: How do we emphasize that experience and location in a new website while revealing a new approach to modern vision correction?

We would need to explain how we go beyond the limits of lasers and why this would benefit our patients.

The Answer: Choice, Education, and Transparency

As we mapped out our strategy for the new website and messaging, these challenges revealed a critical insight: the best solution was to expand the conversation, not necessarily to defend LASIK more forcefully.

By presenting multiple vision correction options, we could address economic concerns (offering procedures at different price points and value propositions), counter social media skepticism (showing that LASIK isn’t the only path to visual freedom), and rebuild trust through education and transparency. 

Modern vision correction, with its emphasis on personalized solutions, became a key part of our answer. The strategy helped us meet patients where they are, both financially and emotionally.

Personalization Over Procedure

The first step was figuring out the best approach to explain these new forms of vision correction to patients. What became clear is that modern vision correction should be explained through the lens of personalization, not by promoting a single procedure like LASIK.

Refractive Lens Exchange (RLE), EVO ICL, and premium intraocular lenses should be presented as solutions designed for different ages, eye anatomy, and lifestyle needs.

While LASIK reshapes the cornea and works well for younger patients with healthy corneas and stable prescriptions, alternatives are recommended when LASIK would not deliver optimal or long-term results. 

EVO ICL is ideal for patients with higher prescriptions or thin corneas who want excellent visual quality without altering the cornea, while RLE with premium intraocular lenses is better suited for patients over 45 who are developing presbyopia or early lens changes and want lasting correction at multiple distances.

Framing these options as tailored, life-stage–appropriate solutions helps patients understand why a non-LASIK approach may provide better outcomes, greater visual freedom, and long-term value. At the same time, it was important that we let patients know LASIK remains a great option for many people.

Our strategy centered on two key objectives:

1. Show that modern vision correction can cover multiple age groups

2. Present modern vision correction as more than just LASIK

Reframing Vision Correction

Modern vision correction represents a fundamental reframing of how we talk about vision correction. Instead of fitting patients into a one-procedure-fits-all model, we’re now matching the right solution to each patient’s age, eye anatomy, lifestyle, and long-term vision goals.

This reframing shifts the conversation from promoting a single procedure to designing the best possible vision for each individual. It’s a patient-first strategy that improves outcomes, satisfaction, and trust. Practices that embrace this multi-option approach are better positioned to educate patients, overcome hesitation, and deliver clearer vision at every stage of life, while future-proofing their practice against changing demographics and patient expectations.

Highlighting The Benefits Patients Care About

In developing the new website and messaging strategy for Tylock George Eye Care, we knew that listing procedures wasn’t enough. Patients don’t wake up thinking ‘I need RLE’ or ‘I want EVO ICL’, they wake up frustrated by glasses fogging up, struggling to see the scoreboard at their kid’s game, or worried about night driving safety.

Benefit-driven content is always important to remember to include. We focused on the outcomes patients actually care about:

• Eliminating or reducing the ongoing costs of glasses and contacts
• Seeing clearly while playing sports or staying active
• Reducing night driving difficulties and glare
• Achieving clear vision at multiple distances without bifocals
• Living life without the daily hassles of glasses and contact lenses

By leading with these benefits and then connecting them to the right procedure for each patient’s unique situation, we made the conversation about their life.

Modern Vision Correction for 2026 and Beyond

The vision correction industry will continue to evolve, but one thing is certain: practices that embrace a multi-option, patient-first approach will thrive. As we move into 2026, the opportunity is clear: educate patients about their options, lead with transparency, and deliver personalized solutions that match their unique needs.

At ÆÞÓÑÆƽâ°æ, we’re committed to helping ophthalmology and refractive surgery practices navigate this new era. Whether you’re looking to expand beyond LASIK, refresh your messaging, or build a comprehensive modern vision correction strategy, we’re here to help.

Ready to elevate your vision correction marketing in 2026? Let’s talk about how we can work together to reinvigorate patient interest, expand your service offerings, and future-proof your practice.

Planning for marketing and business development in 2025 requires a strategic approach that anticipates evolving industry trends, technologies, and market demands. Medical practices today are dealing with massive changes in procedure volume, technology upkeep, staff shortages, ever-evolving competition, and economic disruption.

The pressure on physicians, administrators and marketing directors to enhance return on investment has never been higher. How do we accomplish this with young people hampered by economic frustration and declining refractive surgery volumes?

While there’s no one-size-fits-all solution, there are several promising approaches to help optimize your practice for the year ahead. Keep reading to learn five key areas that can strengthen your strategic planning for 2025!

1. Leverage Refractive Lens Exchange 

Focus on leveraging RLE as a vision correction procedure that is ideally suited for GenX and has massive potential for growth in 2025. Are you participating?

This is a vastly important generation with purchasing power. Their focus on flexibility with healthcare payments is important, and their choice of quality healthcare is evident.

The lens implant options for RLE have evolved, making many people happy to be able to reduce their dependence on glasses and contacts. RLE marketing can be challenging but can be approached from a variety of angles.

Here is what some other industry people have to say about RLE, implant options, and creating better consumer awareness.

Market data indicates that Refractive Lens Exchange (RLE) presents a strong opportunity for both patient satisfaction and practice growth. In a 2024 ÆÞÓÑÆƽâ°æ, Inc. case study, the average cost per lead for Google Ads paid search was $187.00, and the cost per lead for social media ads was $25.00. Although this data shows costs per lead are higher than what you would see with LASIK and cataract ad groups, the costs are well within the range of acceptability.

There is still a gray area around the awareness of the procedure and what terms should be used to describe it. The main descriptions should include not just Refractive Lens Exchange (RLE) but also Custom Lens Replacement (CLR). Unfortunately, there is no magic word that has evolved yet that is like LASIK so creating awareness will prove more difficult.

Let’s hear what people are saying about Refractive Lens Exchange:

“If you are seeing a refractive surgery candidate older than 40 years of age, take the time and explain the concept of presbyopia. The best solution for presbyopia is Refractive Lens Exchange with a trifocal lens. Assuring the eyes are very healthy and discussing the potential drawbacks of the IOL is paramount.�

-Rob Melendez, MD, MBA
Juliette Eye Institute, CEO/Founder

“Today’s patient has more options than ever to achieve excellent post operative vision.  The variety of IOLs can be confusing and patient education is critical to meet expectations.  Having an educational program is extremely valuable and can reduce the surgeon’s chair time as well as improve patient satisfaction.â€�

– Edward J. Holland, MD
Director of Cornea, Cincinnati Eye Institute
Professor of Ophthalmology, University of Cincinnati

“As an Ophthalmic Consultant and CEO, metrics on patients and planning are key to future financial success and growth of a practice. To be more progressive in 2025, take an example from your own playbook and understand the road map of the premium patient. Not all patients need hand holding, rather the patients that are paying out of pocket and choosing the refractive elective services are your savvier patients that are looking at your social media presence, looking at how well your website presents the technology of your providers. You have one chance to sell yourself, making sure that your practice, your providers, and your technology will live up to the expectations of the patient. You need the tools and information to set the patient’s expectations so that when they finally arrive at your practice – closing is so much sweeter!â€�

– Tracy J. Kenniff, MBA, OCS
Practice Administrator
The Eye Center, Greenfield MA

“Clinics that focus on educating patients and putting their needs first in marketing Refractive Lens Exchange (RLE) are likely to see strong growth in the coming years. Although RLE as a procedure is still not widely known, many people over 50 are frustrated with using glasses, contacts, and readers. These potential patients know they have a problem but are not yet aware of the solution. To grow RLE procedures consistently, clinics should adopt a modern vision correction approach and invest in effective traditional and digital media campaigns that deliver a positive return on investment.”

– Mike King
Clinic Marketing System

2. Identify Your Online Persona and Embrace a Patient-First Value Proposition

Making patients feel empowered with vision correction goes a very long way. Each patient is unique, and they all have a story to share. At its core, patients simply seek better vision. True emotional intelligence in healthcare means shifting our focus from professional achievements to what matters most: our patients’ quality of life and their journey to improved sight. 

Many eye care practitioners were first made aware of this concept in a book by Donald Miller, where he aims to help businesses tell meaningful stories to dramatically improve their business. Creating an online persona is crucial for practices aiming to connect deeply with their target audience. An effective persona helps you understand your patient’s needs and visual goals, driving a more personalized approach to patient care and marketing.

We have seen the emergence of three general types of practice/provider personas. Some practices may fall outside these categories, but these are the main common personas. Consider whether or not your practice falls in any of these categories:

1. The Self-Focused Practice

In this scenario, the practice website talks a lot about the physicians successes. Although it’s great to put forth the extensive experience that your physicians have, its also important to make sure its not overboard. Experience matters significantly, but be careful to make sure it does not outweigh the message of delivering quality vision care for your patients. Many people would argue that it’s the doctors who show empathy that patients remember so vividly.

2. The Patient-First Practice

In the next scenario, the practice’s website is welcoming to the average person and addresses the symptoms, needs, and desires of patients. You will often see real patients and hear real patient stories on these websites. Creating a genuinely warm patient experience requires more than just clinical excellence—it demands emotional intelligence (EI). This cornerstone of a patient-first philosophy encompasses four key abilities: identifying emotions in ourselves and others, using emotions to guide reasoning, understanding emotional complexity, and managing emotional responses. When properly integrated into practice, these EI skills not only enhance patient care and satisfaction but also strengthen safety protocols and treatment outcomes

3. The Oblivious Practice

The last scenario involves practices that are oblivious to how a website should be used as an opportunity to introduce yourself to the community. In today’s healthcare world, where patients actively research and compare providers online, neglecting your digital presence can have profound consequences. A poorly designed website doesn’t just fail to attract new patients—it actively drives them toward more digitally savvy competitors. With countless options available, patients won’t hesitate to choose practices that demonstrate professionalism and attention to detail through their online presence.

Let’s hear what people are saying about embracing a patient-first value proposition:

“Remember that the patient is the hero of the story, not you. All marketing efforts should be geared toward elevating the hero, aka your patients!!”

– Dr. Brett Mueller
Mueller Vision

“Patients must feel connected, informed, and safe in their journey with us. This starts with interest and research online, extends through their experience in our practice with a great surgical outcome, and ends in success as a patient advocate spreading the word to everyone they know. It’s up to us to create these three feelings in every patient interaction – and be committed to constantly re-assessing and evolving everything we do.”
 
– Christine Scarlett & Lauren Weaver
The Patient Whisperers

3. Stay Up to Date 

In today’s ever-changing world, it’s essential to stay up to date on emerging trends, data trends, what media is working, how leads are generated and where you get the best bang for your buck for patient acquisition.

One strategy practices can put in place to stay up to date with the latest digital marketing trends and techniques is to regularly read industry news and publications. Many digital marketing blogs, magazines, and websites provide regular updates on the latest trends and techniques.

Several industry leaders offer valuable resources across different aspects of practice management:

On the administrative side, there is the AHA (Administrators Helping Administrators) webinar series run by James Dawes, Patti Barkey, and Janna Mullaney. This has proven to be very informative and unbiased.

Guido Piquet, CEO of Mann Eye Institute, hosts ‘The Ophthalmology Experience’ podcast produced by Boost Patients. Known for staying ahead of industry trends, Piquet regularly tests and implements innovative software solutions before they become widespread in the field, making his insights particularly valuable for forward-thinking practices.

On the marketing side our team at ÆÞÓÑÆƽâ°æ holds regular webinars going over various trends. Additionally, we release various case studies on marketing cost per leads by media source.

Let’s hear what practices and industry professionals have to say about staying up on trends:

“Do Your Homework” or “Homework Never Ends…Even for Professionals.

Every single year I pit all of my media representatives (of which I have 35) up against each other. I begin to heavily assess market research data pertaining to SW Florida on how my target audience most commonly receives information. For example, in October, I asked Comcast (a partner who would know) – to compile the top OTT/Streaming platforms’ cumulative rankings and highest-rated ROI’s for a 12 month period. Comcast uses set top box data directly into their customers’ homes to “first-party” ascertain the viewing habits of all audiences.  I was able to quickly determine which OTT mediums were priority. THEN – I sent a “BCC” email to all of my reps and said…these platforms are my top priority. 1. Do you sell this? 2. Can you target it uniquely or are you just throwing money into the wind? 3. Who is going to give me the lowest CPM?”

– Bev Hollingshead
Marketing Director
Frantz EyeCare

“Many practices overlook the value of educating their existing patient databases on premium vision correction procedures. A practice should understand the opportunities to market and offer these services to their existing patients. Additionally, the practice should have a strategy to gauge their patients’ interest in these procedures and how to nurture them. Having an automated way to gather this information and put it into targeted drip campaigns and text blasts can be very powerful.”

– Guido Piquet, MBA, COE
Chief Operating Officer
Mann Eye Institute

“Consider the performance signals you are feeding your marketing engines and strategy.  Are these signals “proxy metrics” like clicks and inbound calls lasting more than 30 seconds or are they actual patient bookings. Adopt online booking as an option for your patients.  Simply put, your practice is behind if you don’t already have this in place.  I’m confident that there will be objections from colleagues in your practice, but patients expect to do business with you as easily as they can do business with everyone else.”

– Charlie Winn
Chief Revenue Officer
Liine

4. Make 2025 the Year to Audit and Edit Your Lead Follow Up Process

Even practices considered among the best in the country need to stay vigilant, as 2024 marked a sea change in understanding best practices and what it takes to engage potential patients to book consultations.

2024 began with groundbreaking insights from two major Carl Zeiss Meditec case studies. These case studies were tremendous at getting to the bottom of an issue that has plagued practices and marketing firms for years: the consistently inadequate follow-up process and lead response time in refractive surgery. 

This critical deficiency, which was clearly identified in both studies, had deeper roots than initially understood. The issue first surfaced around 2015 through MD Prospects and Michelle Pelletier’s work investigating the lead-to-consult bottleneck. 

A telling pattern emerged in MDprospects reports: hundreds of leads would appear in the system, yet very few converted to consultations. While this observation was a generality, it proved remarkably common across practices. The industry made attempts to improve, but didn’t have clear goals to aim for.

The breakthrough came with the first ZEISS case study, which established that seven return phone calls were the magic number for improving lead-to-consult conversions. By early 2024, this finding highlighted a stark reality: most practices weren’t just falling short of this standard—they lacked the internal capacity to achieve it. 

Significant progress was made with the analysis tool developed by Dan Haddad at the Laser Eye Institute in Troy, Michigan. This comprehensive tool, which became the industry standard for evaluating total response, examined calls, self-tests, contact forms, and scheduling capabilities. Dan’s work quickly demonstrated a clear correlation between improved response time and quality and increased surgical conversions. 

Now that the study has revealed the blueprint for proper response protocols, practices face a new challenge: how to consistently meet this elevated standard?

Let’s hear what people are saying about the lead follow-up process:

“In today’s digital-first world it’s increasingly important to be fast and first. In fact, 78% of consumers will choose the first business to respond to their inquiry. You can’t improve what you haven’t measured. Creating a repeatable process to routinely test your digital funnel is paramount to success in a digital-first world. People turnover, websites break, and workflows change. These changes are difficult to detect without a solid process in place to routinely digitally mystery shop your practice and continuously monitor your speed-to-lead contact time.”

– Dan Haddad
Marketing Director
Laser Eye Institute

“I think the most important thing I come back to repeatedly is for practices to regularly “shop” the patient journey.  Search for yourself as though you are a patient, click on all the links on your website or other marketing assets, call your own practice or others and ask a couple of questions. Shadow a patient through a consult and/or do one as a group as though you are doing a play and refine messaging and flow together.  It’s very easy to come up with many ideas for optimization, but the great practices make time to evaluate and refine and practice.”

– Amy Jo Lippe
Account Manager, Florida Region
RxSight

5. Evolving Privacy Standards Should Not Be Ignored

2024 marked another year of healthcare digital marketing compliance updates, requiring medical providers to reassess their online marketing strategies due to increasing concerns about patient privacy and stricter data protection regulations.

A major development came in June when the U.S. District Court for the Northern District of Texas issued a ruling that partially vacated HHS guidance on website tracking technologies. While initially causing some confusion in the industry, the ruling specifically addressed the combination of IP addresses and visits to public (un-authenticated) healthcare related webpages.

The realm of SMS communications also saw increased scrutiny. Medical practices implementing text message marketing or appointment reminders need to ensure they have proper documentation of patient consent for SMS communications, maintain secure messaging platforms, and provide clear opt-out mechanisms.

The international dimension of digital healthcare marketing also gained prominence this year, with more practices wondering about the impact of GDPR on their operations. Even U.S.-based healthcare providers need to consider GDPR compliance if they’re treating European patients.

This complexity is particularly evident in how practices must handle capturing lead and patient information. HIPAA-compliant forms remain the foundation for any medical practice doing digital marketing, as the combination of collecting personal identifiers with health-related information from leads still constitutes Protected Health Information (PHI) under HIPAA regulations. Plus, forms can be used to collect the required consent forms for SMS communications.

Looking ahead to 2025, industry experts recommend the following when thinking about compliance and digital marketing:

• Reviewing your website forms and the technology behind them.
• Staying up to date on state level privacy laws as these supersede many others.
• Updated privacy policies that reflect current regulatory requirements.
• Continuing to evaluate online pixel technologies and the HHS Bulletin.

Turning Strategy into Success

The more you can anticipate changes in consumer behavior, stay ahead of technology trends, and focus on building meaningful relationships with your customers, the better positioned your business will be to thrive. Start planning now by setting clear, actionable goals, optimizing your existing processes, and investing in the right tools and talent to fuel growth.

Contact the team at ÆÞÓÑÆƽâ°æ to learn how we can help your practice navigate the challenges of 2025 with innovative marketing strategies, cutting-edge technologies, and expert guidance tailored to your unique needs.

We are thrilled and honored to have recently won awards for three of our web designs. These awards are a true testament to the exceptional quality and craftsmanship that our agency brings to every project. We take great pride in setting ourselves apart from other healthcare website design agencies through our unwavering commitment to creating unique, user-friendly, and highly functional websites for medical practices.

What truly distinguishes our agency is the meticulous care and attention to detail we pour into each design. Our team of skilled designers and developers work tirelessly to understand the unique needs of our healthcare clients, ensuring that every website not only meets but exceeds their expectations. From the intuitive navigation and engaging visual elements to the seamless integration of essential features, our websites are crafted with the user experience at the forefront.

Glacial’s Award Winning Designs

Silver – Publication Category

Ophthalmology Business Minute

Bronze – Website Design

Clear Vision Center

Merit – Website Design

Stephenson Eye

This as Glacial’s first time submitting to the Healthcare Ad Awards, but is not the first time our medical website designs have won prestigious awards.

We would like to express our heartfelt gratitude to the awarding organization for recognizing our dedication and hard work. These awards validate our approach and motivate us to continue pushing the boundaries of healthcare website design. We are committed to staying at the forefront of web design trends and technologies, consistently delivering innovative solutions that set new standards in the industry. Our clients trust us to bring their online presence to life, knowing that their website will be a powerful tool in connecting with their target audience and driving their success.

Thank you once again for these prestigious awards. We are incredibly proud of our team and the work we do, and we look forward to continuing to create award-winning websites that make a positive impact in the healthcare industry.

Is it Time to Upgrade Your Practice’s Website Design?

ÆÞÓÑÆƽâ°æ has been designing and developing specialty medical websites for over 20 years. We’re a full stack digital marketing agency that can not only give you a custom, one of a kind website design, but we can also generate leads, convert visitors into patients, and grow your practice through a variety of digital marketing strategies.

Why not start with a free website audit, or contact our team today!

How do these fields interact? What brings them together, and what is the key to utilizing all three for success?

We don’t believe you can score a medical website on a rigid scale. Each practice is different, and the way in which they represent themselves should be just that. However, we’ve seen the good, the bad, and yes – the ugly, and have found that even a beautiful website can fail as an effective practice tool.

So, what makes an excellent LASIK website? Is it beauty? Practicality? A return on investment? We’ve come up with a set of guidelines that we feel creates a truly incredible asset to an ophthalmology practice, and a seamless experience for prospective patients.

1. Responsive Website Design

With technology on the rise faster than ever, it’s crucial to consider the benefits of a responsive website design. A responsive website is able to adapt to multiple device sizes, abolishing the need for a mobile site – when you have only one site to focus on, it’s not only easier to manage, it increases ROI. A responsive site improves the user experience by simplifying usability, furthering the promotion of brand perception and adding SEO value.

2. Cohesive Layout

Your site’s layout determines how you want your LASIK leads to learn, and what you want them to learn first. It must be clear and concise. Its structure needs to be simple (say goodbye to clutter) and its navigation intuitive. The essence of providing a seamless and memorable user experience lies in your site’s structure.

Do you have to dig to find your practice’s phone number, locations, patient resources, or “contact usâ€� form? After perusing the homepage, is it still unclear exactly what services your practice offers? Are you overwhelmed with buttons? Do you find yourself getting lost in a rabbit hole of subpages? Chances are – your LASIK website needs some cleaning up. You can thank us later.

3. Engaging Content

Having a beautiful website is important, but even the most responsive sites need to have quality content on them. Quality content helps with the patient experience, and is only a plus in the world of SEO. An easy way to add high quality content to your site is by beginning to blog. Blogs drive traffic to your site, and populates new content, which is looked upon highly by Google and search rankings. Not convinced? It’s also a fantastic way to keep your patients engaged, while giving your practice a cohesive voice that matches your branding efforts.

4. Strong Branding

Cultivate a practice brand that speaks to your LASIK demographic – there may be other practices in your area, but make them want to see you! Engage with your community, develop a practice-wide ‘voice’, and stick to the character of your practice. Highlight how the adventurous, the ‘cool’, or the intelligent want to come see you – you’ll attract the right people if you cast the right net!

5. Testimonials

Testimonials are substantial to your practice’s reputation. Testimonials represent evidence of ability as a provider, which in turn has the potential to provide your practice with instant credibility. Patient communication and engagement is key to providing the best possible quality healthcare while simultaneously building trust within new patients; people want to see real consumers giving their honest opinions about the care they were provided.

6. Engagement Tools

An interactive user experience is crucial to keeping users active on your website and capturing leads online. Giving prospects the opportunity to explore your website in an interactive manner increases session duration on the website, gets the practice more opportunities to capture lead information, and makes for a more pleasant online experience. Tools like the LASIK Calculator and Candidacy Quiz (LASIK Self Test) are fun for the user and act as a hands-off tool to capture leads.

7. Online Booking Capabilities

When it comes to your website, there are easy ways to add engagement objects for your patients. One great way is adding an online scheduler. Online schedulers allow your patients to make online appointments on their own time. Many people don’t have time during the day to call and make appointments, and often prefer a simple way to pick a time, schedule an appointment, and never pick up a phone. It’s easy for both practices and patients, making it a very valuable tool all around.

8. An Off-Page Presence

Off-page presence is an extremely valuable part of online marketing, as it is one of the the driving factors that propels leads to your site. Local search allows your business to promote directly to local customers that are searching for your type of services, while paid search targets the same group of consumers by using advertising that appears on the search engine. Facebook ads follow a similar approach – marketing on social platforms facilitate transparency and enables brands to be viewed as a trusted source.

9. A Sense of Urgency

When it comes to providing online offers, it is crucial to change the promotion frequently in order to maintain a sense of urgency and engage consumers. People are significantly more likely to want to take advantage of an offer if they know it’s temporary. If an offer is promoted for an extended period of time, the consumer won’t feel like there is a rush to take advantage since it could be perceived as available to them any time.

10. Follow Up Systems

If your website is generating LASIK leads, you must have a plan to keep these leads engaged. Find a system (we recommend MDprospects) that collects and tracks all of your forms, calls, and inquiries. After calling, informing, and engaging your prospects, your staff will be converting leads like never before!

If you would like to learn more about the steps you can take today to improve your LASIK website, be sure to contact us!

For doctors and providers of all types, your website design allows you to better communicate your services, increase visibility online, and turn more visitors into patients. This requires combining attractive visuals, user-friendly interfaces, and valuable content like media and informative articles about your offerings. When done well, your site attracts new patients and builds trust in your services.

Easier said than done. You already understand the benefits and importance, but what should you implement in a healthcare website design to achieve these goals?

The best sources for inspiration are examples.

Why Good Design Matters for Healthcare Websites

A recent study by the Journal of Business Research found that on average, . That means you may only have 4% of your total traffic available to convert into appointments.

If a major end goal for your healthcare organization is using a website to book appointments with new patients, the website design has to optimized and utilize proven tactics to make every user visit count.

Beyond the statistics; a professional, well-made medical website design also brings psychological and technological benefits that impact all facets of your online performance.

21 Outstanding Healthcare Website Designs & What Makes Them Great

A healthcare website design is a work of art. After designing three thousand websites for medical organizations, we’ve learned what works and what doesn’t.

Below are 21 healthcare website examples that implement a critical design factor component into their overall website design. These examples can serve as a practical course in healthcare-related web design principles and a definitive source of inspiration.

Essential Guidelines for Effective Healthcare Website Design

1. Selecting the Right CMS

The CMS you choose will set the foundation for your website. Medical website designers are smart to choose a CMS that is flexible and easily customizable, yet feature rich and has a large open-source community around it. If you are selling product, make sure the CMS has e-commerce abilities and integrations.

2. Focus on the Patients You Serve

A healthcare website is built to serve the needs of patients. What will they be coming to your website for? When creating your design, put yourself in your patient’s shoes. Why will they find you? What solution will they be looking for?

3. Do Your Research

Study not only other medical websites, but also the latest digital health and design industry trends for what new technologies, strategies, or tools you can incorporate. Additionally, vet any web designer you look to work with and make sure they have skills to match your desired outcome.

The Role of AI in Modern Healthcare Website Design

AI is set to impact all areas of technology, including medical website design. We are already seeing AI being integrated into tools that are added to websites, such as chatbots, and generative AI technology is being integrated into the creative process across disciplines.

The most likely areas artificial intelligence and machine learning will have an impact on healthcare website design in the short term are:

• Layout ideation and breaking through creative ruts.
• AI-powered chatbots, which can provide 24/7 support to website visitors, answering common questions, helping with appointment scheduling, and guiding users to relevant resources on the website.
• Analytics and UI/UX optimization tools that use AI to analyze user interactions on the website and identify areas for improvement in the user interface and user experience.
• Personalization and dynamic content for providing tailored content recommendations based on previous website interactions from a user.

That said, while AI can be a powerful assistant for any web master or designer, it is not a silver bullet for creating great healthcare websites. Organizations need to be aware of potential risks around user privacy and security, ensuring PHI is not shared with non-compliant systems or users. And while generative AI is fantastic for creative brainstorming, without well crafted prompts and an actual eye for design, outputs tend to be those of the lowest common denominator. Uninspiring, basic, and coming out at the same skill level you would expect from that friend who has a kid who dabbled in web design once.

Proven Techniques to Improve Healthcare Website Design

Designers and developers will be well served utilizing these techniques when creating a healthcare website design. Used wisely, they will be on a sure path to establishing a superior design that resonates and serves your patients effectively.

1. Good UX is the core of any web design in healthcare.
2. An Intuitive UI is all in the position of elements within a healthcare website design layout.
3. Designs should be responsive and mobile friendly.
4. Incorporate strong branding and visual identity throughout.
5. Use videos and imagery to engage visitors.
6. Utilize reviews and patient testimonials to build trust.
7. Use secure, HIPAA compliant forms on your website.
8. Have online scheduling options available for patients to book appointments directly.
9. Make sure doctor pages help patients get to know the provider.
10. Location and contact pages must be up to date.
11. Make SEO a central focus of your design.
12. Content marketing can be the difference between first and tenth position.
13. Educate patients as much as possible.
14. Landing pages are key for paid search campaigns.
15. Engagement objects help turn visitors into leads.
16. Test different types of calls to action.
17. Navigation menus define the information architecture of your website.
18. Optimize page experience above the fold for website load times and performance.
19. Structure the content and pages of your website in a logical order.
20. Make your design accessible to all.
21. Implement strong security and follow industry compliance requirements.

Websites have become the modern-day equivalent of the front door as they often serve as the primary point of contact for those seeking information on various procedures, including bariatric surgery. Ensuring your website effectively communicates information to potential patients and leaves a positive first impression is essential.

It’s also crucial to have a visually appealing web design that is user-friendly and informative. Keep reading to learn twelve key web design elements your bariatric website should have to stand out from the competition and attract more clients!

1. Clean Navigational Menu and Site Structure

When designing a website for your bariatric practice, having a clean and organized navigational menu and site structure is crucial. According to recent studies,  adults state that ease of access is important when interacting with their healthcare provider. 

Having an organized and user-friendly website can help increase patient satisfaction. It also makes it easy for patients to find the information they need and ensures that search engines can easily crawl your website and index your pages.

This can improve your search engine rankings and help potential patients easily find your website. Consider using drop-down menus or sub-menus to organize your content into categories, making it easy for patients to find what they’re looking for.

2. Symptom Checkers

Symptom checkers are a valuable tool, allowing potential patients to quickly and easily determine whether their symptoms may indicate a certain health condition. When designing a bariatric website, including a symptom checker can provide additional patient support.

Including a symptom checker on your bariatric website can provide peace of mind for patients and help them make informed decisions about their health. By providing a user-friendly and accurate tool, you can enhance the patient experience and build trust with your audience.

3. BMI Calculator

Including a BMI calculator on your bariatric website can help patients quickly and easily determine their BMI and understand their weight status. BMI calculators can be easily integrated into your website. 

There are several different options to choose from, including basic calculators that require only height and weight inputs and more advanced calculators that consider additional factors such as age, gender, and body composition. By offering a reliable and easy-to-use tool, you can also position your practice as a trusted resource for bariatric health information and support.

4. Forms With SMS Texting Opti-In

Forms with SMS texting opt-in can be a powerful way to connect with further possible bariatric patients and provide ongoing support and guidance throughout their weight loss journey. By offering patients the option to opt-in to text message updates, you can keep them engaged and motivated while providing helpful reminders and tips.

5. Cost and Financing Information

“How much does bariatric surgery cost?” is one of the most common search terms for those exploring weight loss surgery options. To help these patients make informed decisions, practices must provide clear information and be transparent about the costs involved.

Including a section on your bariatric website that outlines the costs of surgery, as well as financing options and insurance coverage, can help patients plan and budget for the procedure. When designing this section, consider including detailed information on the following:

• The costs of bariatric surgery, including any preoperative testing and post-operative care
• Financing options, such as payment plans or medical financing companies
• Insurance coverage, including which procedures are covered and any out-of-pocket expenses
• Accepted insurance plans, if applicable

Being transparent about costs will create trust between your practice and potential patients while also creating a resourceful guide for those considering bariatric surgery.

6. Self Evaluation Tests

Self-tests can be a valuable resource for those considering weight loss surgery. These tests can help patients determine if they are a good candidate for a specific bariatric procedure and can encourage them to schedule an appointment at your practice.

When designing self-evaluation tests for your bariatric website, consider including tests for any procedures your practice offers. You may include self-evaluation tests for procedures like:

• Gastric-sleeve
• Gastric-bypass
• Gastric-band
• Revisional gastric surgery
• Gastric balloon

The self-evaluation tests for these procedures could evaluate the patient’s previous weight loss surgery, BMI, dietary habits, and medical history to determine if they are a good candidate for revisional surgery. These tests can also help increase patient leads.

7. Pillar Pages for Every Service

Pillar pages are a great way to organize content on your bariatric website and provide in-depth information about specific procedures. When creating pillar pages for your services, consider including the following elements:

What the Procedure Is

Provide a clear and concise explanation of the procedure, including the expected outcomes and potential risks.

Who is a Likely Candidate

Describe the characteristics of patients who are good candidates for the procedure, including BMI, medical history, and lifestyle habits.

Links to Doctor Pages Who Perform Related Procedures

Include links to the profiles of the healthcare providers who perform the procedure and information on related procedures offered.

By creating pillar pages for every service, your bariatric website can provide detailed information on each procedure, making it easier for patients to understand their options. 

8. Trust Signals

Trust signals are an essential element of any healthcare website, as they can help build trust with potential patients and demonstrate your practice’s commitment to providing high-quality care. Displaying reviews on your website and Google My Business (GMB) profile can help build trust with potential patients. 

Consider including a feed of recent reviews on your homepage and encouraging satisfied patients to leave reviews on your GMB profile. Including testimonials from actual patients can also be a powerful way to build trust with potential patients. 

Also, consider featuring testimonials from patients who have undergone different procedures, and make sure to include the testimonial date to demonstrate recency.

9. Up to Date Location and Provider Information

Providing up-to-date location and provider information is essential for a successful bariatric practice’s website. Patients searching for weight loss surgery options want to know where your practice is located, who the providers are, and what services you offer.

To ensure your website meets these needs, include detailed information about your location, providers, and services. Include detailed provider profiles for your bariatric surgeons, highlighting their education, experience, and specialties. 

This will give potential patients a better understanding of your practice’s expertise and experience and help patients understand what to expect when choosing your practice for their weight loss surgery needs.

10. Subscription to Newsletter 

One of the most effective ways to build a relationship with potential bariatric patients is through a newsletter. A newsletter allows you to stay in touch with subscribers regularly, providing them with helpful information, updates about your practice, and special offers.

Once you’ve built your subscriber list, send regular newsletters with valuable information about weight loss surgery, healthy lifestyle habits, and updates about your practice. Remember, always work on building your email list by actively promoting your newsletter on your website, social media channels, and other marketing channels. 

11. Engagement With Social Media

Social media is an essential tool for engaging with potential bariatric patients and building brand awareness for your practice. By creating a strong social media presence, you can reach a wider audience, build trust with potential patients, and ultimately drive more business to your practice.

In addition to posting updates, engage with your audience by responding to comments, answering questions, and sharing user-generated content. This will help build trust and establish your practice as a knowledgeable and approachable resource for potential patients.

12. Informative Blogs 

Maintaining an active blog on your bariatric practice’s website effectively provides valuable information to potential patients and establishes your practice as a trusted resource. Regularly publishing informative and educational blog posts can attract more visitors to your website, engage with potential patients, and ultimately drive more business to your practice.

According to recent studies,  who leverage blogging as a marketing strategy say it’s effective. When creating blog content, focus on topics relevant to your target audience and address common questions and concerns related to bariatric surgery. 

An informative blog can also help with search engine optimization (SEO), which is the process of optimizing your website to rank higher in search engine results pages. 

Putting All 12 Design Elements Together

Adding these 12 essential web design elements for bariatric websites to your site can create an engaging and user-friendly web experience that’ll attract new patients, keep your current ones, and help you stand out from the competition. Contact ÆÞÓÑÆƽâ°æ to take your bariatric digital marketing to the next level!

Does your orthopedic practice need more leads? Did your biggest competitor just launch a brand new custom website and rebranding campaign? Are you a new orthopedic surgeon just getting your practice started?

In today’s mobile-first, highly competitive digital age; having a great website design that features modern design components is key to ensuring your website is optimized towards your business goals and can be the foundation of your online marketing efforts. Keep reading to learn about the 12 must-have web design elements any orthopedic clinic website must have!

1. Clean Navigational Menu and Site Structure

Your orthopedic patients need to be able to navigate your website easily. A clean and organized navigational menu and site structure are essential for your website. 

However, making it easy for patients to navigate your website doesn’t mean you can’t cover all necessary information. Instead, you can have plenty of information by utilizing drop-down menus in your navigation. 

Drop-downs make your navigation a breeze to understand, regardless of where patients access your site. This site structure is also optimal for SEO, making it easy for search engines to crawl your website. 

Your website should have a logical hierarchy and construction. To keep patients happy and ensure that search engines can crawl your site, an easy navigational menu and site structure will pay off on your orthopedic website. 

2. Symptom Checkers

Symptom checkers are an excellent way for patients to evaluate their pain before they arrive for an appointment at your practice. This tool can help patients determine if they have a bone or soft tissue injury and identify common sports injuries such as knee, elbow, shoulder, and ankle injuries.

3. Online Appointment Scheduling

Having online appointment scheduling available on your website is a must-have element. Patients should be able to schedule appointments with ease and convenience directly from your website. In a , 49% of patients surveyed said that they needed the option for online appointment scheduling if they were looking for a new provider. If you want to keep patients happy, it’s clear that offering online appointment scheduling is a must.

Giving patients this option puts the control in their hands. With online scheduling, they’ll no longer have to worry about squeezing in time to call during their work hours or hoping to get through on a busy line. 

Instead, with online appointment scheduling, you can sync appointments directly with your booking software and fill any open spots. It is a clever way to reduce no-shows and fill more openings.

4. Forms with SMS Texting Opt-In

Not only should online forms be HIPAA compliant, they should also have a checkbox or section for an SMS texting opt-in allowing patients to receive reminders and notifications via text messaging. This feature provides an additional layer of convenience for patients and can help keep them engaged with your practice.

Rather than relying on phone calls and hoping that patients answer the phone, text messages are one of the most efficient ways to get ahold of patients and can help reduce no-shows at your orthopedic practice.

5. Cost and Financing Information

Providing cost and financing information is crucial for patients, and “how much does X procedure cost” is a high volume keyword many patients are searching for.

Your patients will appreciate the transparency of your practice providing this information. Providing cost and financing information on your website shows that you care about your patients being able to make informed decisions regarding their care. 

This information is just one of the many ways patients could judge your practice compared to your competition.

6. Self-Evaluation Tests

Self-evaluation tests are extremely valuable tools that all orthopedic practices should have on their website. With this tool, potential patients can instantly determine if they could be a good candidate for hip, knee, or shoulder replacement. 

Not only can these potential patients find out if they qualify for these procedures, but they can also receive instant communication from your practice with a self-test. One of your staff members can call them, schedule a consultation, and start them becoming patients. 

7. Pillar Pages for Every Service

Pillar pages are the best way to provide comprehensive information about the services you offer at your orthopedic service. These pages explain the procedure, what to expect during it, who may be a good candidate, and give information and links to doctor bio pages. 

However, pillar pages also help in another crucial arena: SEO. If you want to rank for specific orthopedic services, pillar pages are the best way to achieve this. As identified in this article, high-performing pillar pages help build a complete content marketing strategy that can help with SEO. It’s also an excellent way of educating your patients on certain topics like sports surgery, foot and ankle needs, or joint replacement.

A well-written pillar page is not only a great way of giving information to patients, but it’s also used for ranking on Google. Having pillar pages is a significant part of how to get certain terms to rank.  

8. Trust Signals

Trust signals refer to reviews and testimonials. These are crucial components of an orthopedic website. 

As the name suggests, using these trust signals can help build trust. Not only are you building trust with your potential patients, but you’re also building upon your existing patient base and making it stronger. 

Use genuine patient reviews and testimonials to show patients and leads exactly what they can expect when they choose your practice. 

9. Up-To-Date Location and Provider Information

Think of your orthopedic website as the new front door of your practice. You only get one shot at a first impression; with most potential patients, that first impression is by looking at your website. 

That’s why your website always needs the most up-to-date information regarding your location and providers. You want your patients to find you, right? 

Keeping this information accurate ensures that your patients can always find you. Accurate provider information also guarantees that patients know what to expect when seeing someone at your practice. It also helps if they are looking for a specific provider. 

10. Subscription to an Email Newsletter

Building your email list is one of the best ways to increase leads. Giving patients the option to subscribe to your email list should be one of the easiest things to find on your website. 

Email marketing helps keep your patients engaged and informed of updates or changes. Make the option to sign up for your email list something centrally located. Consider using a pop-up to grab attention when they first come onto your site.

11. Engagement with Social Media

Your orthopedic website will only get you so far, so you can’t forget about social media. It’s a great way of building brand awareness and connecting with potential patients. 

Remember to include links to your social media profiles on our website so patients can connect with and engage with your practice on social media. 

12. Informative Blog Section

Blogs are here to stay and can make a big difference when developing a content marketing strategy for your orthopedic practice! If you’re going to have a blog, it has to be informative. 

Use your blog to provide patients with relevant information about their healthcare needs. You should focus on sport-specific, joint-specific, and age-specific content that funnels people to self-tests and lead generators.

Blogs should be informative yet still engaging. Rather than writing like a doctor or a surgeon, write for your patients. Answer frequently asked questions or answer the things you know they want to ask but are too nervous to ask. Use your experience to your advantage. Like most web content, blogs are also a great SEO tool when they are written with keywords and ranking in mind.

Putting All 12 Design Elements Together

Incorporating these 12 must-have web design elements for orthopedic websites into your website allows you to create a compelling and user-friendly website that will attract new patients, retain your current patients, and help you rise above your competition. Stand out from the crowd by contacting ÆÞÓÑÆƽâ°æ about your orthopedic digital marketing needs!

The digital medical marketing field is constantly evolving, and it’s important for healthcare websites to keep up with the latest trends and strategies in order to stay competitive and attract patients. Here are some proven strategies for optimizing the online performance of your practice’s website this year:

1. Conduct Thorough Keyword Research

By understanding the keywords and phrases that patients are using to search for medical services, you can optimize your website content and metadata to try and rank higher in search engine results for patient queries.

2. Review Your Website’s Structure and Design

A unique, easy-to-navigate website design can greatly improve the user experience and increase the chances of patients converting into leads. It also represents your practice branding and builds the perception of your practice and the services performed by your staff. Take some time to go through your desktop and mobile version of your website and make sure you can easily get to the main areas of your website. Check your analytics. Are certain pages getting zero traffic? It may be a sign the page is not easily found by users or search engines, or that the content needs to be repurposed elsewhere on the website.

3. Invest in High-quality, Informative Content

Patients are looking for trustworthy and reliable information when searching for medical services. By providing detailed, in-depth content on your website, you can establish your practice as a credible source of information and attract more patients, while also boosting your visibility in search engine results. This can include blog posts, videos, infographics, patient testimonials and other forms of multimedia that provide valuable information to the users.

4. Increase Your Conversions with Calls to Action

If your practice is using platforms that allow patients to book online appointments, make sure those calls to action are clearly visible on your website. Google will not favor sites with , so things like engagement panels and a button in the header of a website are more effective strategies. Are your pillar pages using symptom simulators and self evaluation forms? These are interactive lead generation tools that can increase your number of potential patients.

5. Utilize Social Media to Drive Traffic and Engagement

In today’s digital age, social media is a powerful tool for reaching out to potential patients. Active posting, and creating a strong presence on specific social media platforms can increase brand awareness and drive more “top of the funnel” traffic to your website. Not all social platforms are worthwhile for your efforts. Understand your audience and focus on the few platforms that can drive qualified leads.

6. Build Quality Backlinks

Backlinks from other reputable websites can greatly improve your website’s authority and search engine rankings. Focus on building quality backlinks from relevant and credible sources such as medical journals, news websites and other authoritative websites. This can be done by guest blogging, sponsorships, and creating unique, high quality content and imagery on your website that attracts other sources to reference your work.

7. Track and Analyze Your Progress

Regularly track your website’s performance and analyze the data to identify areas for improvement. Use tools such as Google Analytics to monitor your website’s traffic and conversion rates. This can provide valuable insights into how users are interacting with your website, allowing you to make data-driven decisions about how to improve the user experience.

8. Utilize Schema Markup

Schema markup is a type of structured data that can help search engines understand the content on your website more effectively. As search engines move towards semantic results and machine driven, using schema markup to help algorithms understand what your website and service is focused on can help get your website placed in the correct search results areas.

9. Tailor for Local SEO

Optimizing your website for local SEO can help your practice show up in search engine results when people search for medical services in your area. This can be done by creating a Google My Business listing and by including your practice’s name, address, and phone number (NAP) on your website. Additionally, you should focus on building citations and getting listed in local directories such as Yelp and local chamber of commerce directories.

10. Make Sure Your Website is Responsive

With the increasing use of mobile devices, it is crucial to ensure that your website is optimized for mobile. This includes using a responsive design that adapts to different screen sizes, and using a mobile-friendly layout that is easy to navigate on smaller screens with legible font size and accessible contrast. Additionally, make sure that your website’s load time is fast, as slow loading times can significantly decrease the user experience on mobile due to weaker signal connections. Optimizing your website for mobile can also improve your search engine rankings, as most search engines have now moved towards crawling mobile versions of websites rather than desktop versions.

11. Check Your Website for Accessibility

It is important to ensure that your website is accessible to users with disabilities. This includes providing alternative text for images, using proper semantic html structure, and ensuring that your website can be navigated using a keyboard. Ensuring accessibility not only benefits a wider range of users but also aligns with the legal standards and regulations.

Glacial is proud to partner with Skin and Cancer Institute to help them update their existing dermatology website design. Incorporating a number of these great features ensures that users enjoy seamless access to valuable and up-to-date information.

Keep reading to learn about a few of the unique and essential elements that helped take their site to the next level!

Hero Section Video

A hero section video is an excellent way to catch the eye and attention of any visitor to your website. Not only is it visually appealing, but it also can showcase the character of your practice.

The new Skin and Cancer Institute website includes a unique and cinematographic video on the home page that is front and center for website viewers to see. When choosing to add a hero section video to your website, it’s best to decide to film an original video.

An original video filmed in your practice adds a unique personal touch and provides future patients with greater insight into the atmosphere of your practice. The hero section video for Skin and Cancer Institute utilizes a variety of clips, including footage from the practice and of the doctors themselves. It also provides eye-catching contact information!

Another essential feature of the hero section video is that it is large enough to fill the screen to ensure that it captures attention. It is also vital that the video plays and loops automatically. 

The loop should be smooth to create a seamless viewing experience. The mobile-user experience is just as important as the web browser experience. 

Instead of having a video in the hero section of the mobile version, it’s best to include an image. Using an image over a video for mobile viewing is purposeful to avoid bogging down the load speed.

Cosmetic Improvements Tool

Another feature on the website that improves user experience and educates patients is the cosmetic improvements tool. This interactive tool allows users to click the tab of their age on the left and receive useful information about skin care for that general age range.

This kind of tool can be implemented on a variety of clinical specialty websites. In this case, it works excellent for dermatology since these recommendations tend to change depending on each patient’s age. 

This tool is interactive, user-friendly, educational, and visually pleasing. Implementing a feature like this on a website encourages visitors to browse the site for helpful information or recommendations. 

Skin and Cancer Institute

Skin and Cancer Institute is a group of  specializing in managing conditions related to the skin, nails, hair, and cosmetics. They are a full-service dermatology practice with office locations across California, Arizona, and Nevada.

The specialists at Skin and Cancer institute are dedicated to providing their patients with the most advanced treatments for acne, skin cancer, rashes, skin growths, laser treatments, and cosmetic injectables. They strive to provide the best medical and personal care available.

With over forty locations, the Skin and Cancer Institute is available to provide excellent preventative care regardless of what skin-related concern you may have.  

Featured Testimonials

The Skin and Cancer Institute’s website also has a feature that showcases testimonials. This is an excellent way to share the many positive words that others have said about your practice.

Not only do easily accessible and visible testimonials support Skin and Cancer Institute’s excellent reputation, but it also increases credibility. Testimonials are a great way to boast about your expertise and excellent patient outcomes without having to sell your practice to prospective patients with your own words. Instead, the testimonials do the boasting for you.

Also, on the Skin and Cancer Institute’s website is a button to read more testimonials. For visitors who are interested, they are invited to read more words from previous patients about their experiences at one of their locations. 

This is an easy way to encourage viewing additional testimonials and further reap the benefit of collecting those testimonials.

Dynamic Contact Buttons

The addition of dynamic contact buttons encourages patients to contact Skin and Cancer Institute and are visible regardless of where they are when scrolling on the page or maneuvering through the website. With this, patients won’t struggle to find phone numbers or other contact methods because it stays on the screen regardless of where you scroll.

These buttons can encourage more website interaction and will result in increased contacts to the practice. What’s especially important about the dynamic contact buttons on the Skin and Cancer Institute’s website is that although it is present all the time, it is small enough to not obstruct any other pertinent information on the page.

Easy Online Scheduling

Along with the easy-to-access contact button for the practice’s phone number, there is also a link for patients to schedule appointments online. Easy online scheduling integrations capture more prospective patients than traditional call-to-schedule methods.

Online scheduling is inviting and convenient for patients. It also improves the number of no-shows and patients’ loss-to-follow-up. 

This tool can improve the patient experience, reduce empty appointment slots and allow all day and night access to scheduling appointments. With 24/7 access to the online-scheduling system, patients can make their appointment when it’s most convenient for them.

Streamlined Location Finder

The website’s theme includes a streamlined location finder that makes it easier for both users of the website and those working on the backend. Instead of having to update the provider location in each part of the website that’s necessary, you are able to update the information in one spot, and it automatically will add them to the other pages. 

For example, if the doctor’s information is updated, it will automatically update on both the service and location page. 

Are you interested in learning more about how Glacial can help you? Schedule a call with a client manager from ÆÞÓÑÆƽâ°æ to learn how we can help enhance your website!