Access Your Free Masterclass Recording

With nearly 40% of young consumers now turning to TikTok and Instagram instead of Google to research businesses, your social media presence has never been more critical—but is your current approach authentic enough to resonate, or is it quietly hurting your brand?

In this masterclass, you’ll learn:

• The pros and cons of agency partners, freelancers, and in-house employees, and which fits your goals and business model.
• How to align your social strategy with what you actually want: presence, reputation, or revenue growth.
• What it really takes to succeed on social media (hint: it’s more than adding tasks to someone’s to-do list).
• Who should be in your content (and no, you don’t have to dance!).

Hosted by Glacial’s Co-Director of Client Services, Maggie Nevens and featuring industry experts Christine Scarlett & Lauren Weaver ( & Founders of ), with special guest Carrie Jacobs, Executive Vice President of Operations at Chu Vision Institute.

Fill out the form below to watch now.

Access Your Free Masterclass Recording

Where Soft Skills Matter Most | The 3 Things Patients Instantly Judge Us On

Discover why 86% of patients will pay 14% more for a great experience and how mastering the right soft skills can transform your practice from price-shopping battleground to premium service destination.

In this 40-minute masterclass, you’ll learn:

• The 3 critical factors patients judge your entire team on
• How to shift from transactional interactions to memorable experiences
• Proven strategies to reduce damage control and increase perceived value

Hosted by Glacial’s Co-Director of Client Services, Hailey Vanier and featuring industry experts Christine Scarlett & Lauren Weaver ( & Founders of ), with special guest Myra Cherchio, CEO of See Vision Eye Institute.

Fill out the form below to watch now.

Is your practice experiencing the industry-wide 18.7% drop in LASIK procedures?

Join industry leaders who are finding ways to adapt and push through during this challenging period. In this exclusive webinar, discover:

Proven operational changes that boosted one practice’s conversion rate from 55% to 70% in just 6. months

Revenue diversification strategies generating $40,000 in 4 hours through optical expansion.

Digital marketing transformations achieving 28% lower cost-per-lead while increasing conversions 22%.

The exact financing conversation framework that removes patient objections and increases procedure acceptance.

AI and technology solutions positioning your practice ahead of the competition.

Pivot strategies to RLE and other procedures capturing the high-purchasing-power Generation X demographic.

Featured Expert Panel:

• Dan Haddad (Laser Eye Institute) – Operational Excellence
• Liana Miller (Refractive Surgery Council) – Industry Insights & Trust Building
• Kathy Otto (Fichte, Endl & Elmer) – Digital Marketing & Practice Pivots
• Michael Dobkowski (ÆÞÓÑÆƽâ°æ) – Marketing Strategy & Technology

Don’t let market challenges define your practice’s future. Access the strategies that forward-thinking practices are using to not just survive, but actually dominate their markets during this industry reset.

On November 19th, we hosted an exclusive webinar, Boosting Patient Engagement: Advanced Marketing Strategies for Cataract Surgery Success. Moderated by Matt Jensen of Matt Jensen Marketing, the webinar featured an expert panel of industry leaders: Michael Dobkowski of ÆÞÓÑÆƽâ°æ, Kathy Otto of Fichte, Endl & Elmer, Kade Wilcox of Boost Patients, and Chris Bonsall of Navigate.

This dynamic panel shared actionable insights and strategies to enhance patient acquisition and engagement, equipping practices with tools to succeed in today’s competitive cataract surgery market. If you missed it, don’t worry—you can catch the full recording below!

Keep Learning About Modern Cataract Marketing Trends and Strategies

Effective Cataract Surgery Marketing: 4 Ways to Build a Profitable Conversion Funnel

Read More Effective Cataract Surgery Marketing: 4 Ways to Build a Profitable Conversion Funnel

Your Roadmap to 2025 Success: Build a Digital Marketing Strategy That Delivers Results

Read More Your Roadmap to 2025 Success: Build a Digital Marketing Strategy That Delivers Results

Leveraging Press Releases: A Powerful Tool for Medical Practice Marketing

Read More Leveraging Press Releases: A Powerful Tool for Medical Practice Marketing

Did you miss the MDprospects and ÆÞÓÑÆƽâ°æ webinar about how to maximize your local search profiles and reviews?

Dive deep with CEO Michelle Pelletier and Local SEO Specialist Jeffrey Kustron from ÆÞÓÑÆƽâ°æ as we share groundbreaking strategies to optimize your local search profiles, harness the power of online reviews, and build unwavering trust through customer testimonials. Check out the recording below!

Speakers:

Michael Dobkowski, CoFounder and CEO of ÆÞÓÑÆƽâ°æ

• Michael @ Glacial.com

Holly Venetos, Director at Clear Advantage and Eyesight NH

• hvenetos @ clearadvantagelaser.com

Sean Hanlon, CoFounder and CEO of CoFi

• sean @ cofimd.com

Want to learn more? Contact us!

You can expect to learn:

• How to establish a Referral Network
• Who to hire and how to support a Physician Liaison
• The monetary value of adding five more physicians in your network
• Tools to manage your referrals and co-management

Want to learn more? Contact us!